White Hen Pantry 2000 Trade Show
On this project, I was asked to develop a graphic feel based on a provided
Space/Star Wars theme. White hen was not able to determine a budget until a
full-blown concept (including layered 3-D signage, lighting and actors) was
presented. Unfortunately, the budget was half of what we proposed, so we
scaled back. Although the budget was significantly lower, I had originally
figured on using vinyl graphics over the huge 24' banners (to offset the
cost of the layered signage). This subtraction allowed me to use large
format inkjetting which in turn let me compensate for the flatness with
gradient meshes and vignettes in illustrator graphics. There were 12 pieces
in all, including signage and printed show materials.
This project was a lot of fun and a great team effort from myself, the
account executive and the client.
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